I’m Juho Joensuu.Husband and father.
Strategy advisor for growing companies.I help founders close the gap between strategy and execution through SLS Strategy Labs, workshop-based facilitation that turns scattered thinking into clear direction.Most companies lose 25-35% of revenue to this gap. Not because their strategies are wrong, but because leadership lacks the system to execute them.In the SLS Strategy Lab, we don't seek perfection, we seek precision. We build systems where learning leads to responsibility, resilience, and relevance in strategy formulation and execution. That's how we close the execution gap.Shall we close the gap for you?Book a call with me and let’s talk.

HOW I HAVE HELPED MY CLIENTSMost of my work happens in the quiet spaces. It's in the questions I ask, the real problems I uncover, and the decisions I help clarify.Strategy is often about the work that doesn't happen. Because of that, most of these projects don't end up in press releases. Here are examples of what that looks like in practice.1. Diagnosing the Real ProblemI help leaders stop solving the wrong problems so they can focus on what actually matters.

Hired to build middle management capability; uncovered that the actual issue was senior leadership strategy and communication gaps that left managers unable to lead.
Helped a client realize their "financing problem" was actually a foundational market-fit question. We initiated a strategic pivot to address the core market reality.

2. Asking the Hard Questions (The Value of "No")A strategist's value is often measured by the bad paths they help their clients avoid.

Brought a €50M partnership to the table. After analyzing the details, the client and I decided against it because the strategic fit wasn't right.
Identified critical deal-breakers early in an international energy project's due diligence. We recognized the red flags before the client wasted significant time and capital.

3. Clarifying ComplexityI help teams find the "heart" of a situation so they can act with confidence.

As part of an investment sales team, I helped investors understand the core of complex investment cases by proactively finding answers so they could see risks and make informed choices.
Helped companies define and communicate their value proposition through brand creation, rebranding, and strategy development for both new and established firms.
Advised on group restructuring and organizational clarity projects where getting it right mattered more than getting it fast.