The essays on this site build a single argument. You can enter anywhere, but the first group lays the foundation for everything that follows.
If you want something immediately actionable before reading further, the Strategy Execution Map takes 90 minutes and will clarify what your organisation is actually working on this quarter.
The core diagnostic
- The fruit looked perfect
- Returns follow roots
- The 30-minute problem
- Surface interventions on structural problems
- What the investor didn’t say
- The five questions that change what you think the problem is
The Stagnation Tax
- The cost nobody has named
- Three places your money is disappearing (coming soon)
- Zombie projects don’t die on their own (coming soon)
- A business you own versus a job you hold (coming soon)
The escalation problem
- The Chief Escalation Officer (coming soon)
- Why role clarity is not HR paperwork (coming soon)
- The Double Bind (coming soon)
Why you can’t see it from the inside
- Why you can’t see it from the inside (coming soon)
- The question underneath the question (coming soon)
- What the difficult questions are for (coming soon)
Vision, language, and communication
- Your vision statement is doing nothing (coming soon)
- The theme nobody is using (coming soon)
- What “everyone is aligned” actually means (coming soon)
- The thing about shared language (coming soon)
The capital conversation
- What due diligence is actually testing (coming soon)
- The diagnostic conversation investors can’t have (coming soon)
- The claim that dissolved in thirty minutes (coming soon)
The personal arguments
- Don’t make a PowerPoint of your strategy (coming soon)
- I failed at this (coming soon)
- Why I didn’t ask for help (coming soon)
- The people who experienced the gap know it (coming soon)
- What the book turned out to be (coming soon)