JJ
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DECISIONS // SEPTEMBER 2026

The Stagnation Tax: Decisions That Wait Cost More Than Wrong Decisions

Most companies don't die from one big mistake. They lose money slowly, through something I call the Stagnation Tax.

The Stagnation Tax is the cost of decisions that wait, teams that aren't aligned, and projects that are not dead enough to stop but not alive enough to succeed.

It looks like this in real life:

  • A vendor contract sits unreviewed on a desk for three weeks while two departments argue over small points.
  • A sales team and a product team talk past each other for a whole quarter while competitors take the market window.
  • A founder spends 15 hours every week settling small arguments between managers instead of steering the company.

The cost can be large, but it rarely shows up as a line in your accounts. It shows up as executive time, delayed decisions, missed windows and work done twice.

Longer hours won't fix it. What I would try first is clear limits on who decides what, so that choices get made where the work happens.